Let's talk about your project

Yes, I am open to both options. I have complete flexibility and availability to adapt to the hiring or collaboration model that best fits your company:

• Full-Time Remote Employment / Long-Term Contract: If you are looking to bring an experienced senior WordPress developer onto your team on a dedicated, full-time basis (40 hours/week), either as an in-house hire or long-term contractor.
• Freelance & Fixed-Scope Projects: For new website builds, redesigns, migrations, or custom features with clearly defined scope and budget.
• Hourly Retainers & Ongoing Maintenance: For agencies or businesses seeking continuous technical support, bug fixing, and optimization without the commitment of a full-time hire.

I am available to start immediately under any of these arrangements.

It’s not about adding complex tools for the sake of hype, but solving real operational bottlenecks through practical automations connected to your website:

• Custom-Trained Support Assistants: Chatbots that answer customer or internal inquiries using strictly your company’s documentation, product catalog, or knowledge base—without making up information.
• Workflow Automation: Connecting web forms directly with your CRM or databases to automatically qualify leads, generate preliminary quotes, or process requests without manual intervention.
• Smart Catalog & Content Search: Semantic search engines for online stores or membership platforms that understand user intent rather than relying solely on exact keyword matches.

The goal is straightforward: eliminate repetitive manual hours for your team and deliver instant, reliable responses to your clients.

Traditional SEO optimizes your website to rank at the top of search engines like Google and Bing for specific keywords. GEO (Generative Engine Optimization), on the other hand, structures your content to be cited as an authoritative source by AI search engines like ChatGPT Search, Perplexity, Google AI Overviews, and Microsoft Copilot.

The core difference is that traditional engines show a list of links, while generative engines quote your site directly within their answers. Being cited is the new “ranking #1”. To achieve this, your platform requires advanced semantic architecture: strictly validated JSON-LD Schema markup, clear entity authority, and content structured to answer complex technical queries directly.

In my development process, I implement both strategies together. Every page I build includes native Schema markup, semantic HTML structure, and clean architecture designed to be indexed by traditional search crawlers and parsed by large language models.

Migrating a website is not just about moving files from one host to another; it requires a structured protocol to ensure no data, configurations, or SEO rankings are lost during the process.

My migration process follows four essential security steps:

• Complete Pre-Migration Backup: Full backup of the database, theme files, plugins, and media library before making any changes.
• Staging & Compatibility Testing: Deploying and testing the site on the destination server (using a temporary URL or staging environment) to verify PHP version compatibility, server extensions, and core features before going live.
• Controlled DNS Switch: Updating DNS records cleanly to ensure smooth propagation without downtime for your visitors.
• Post-Migration Audit: Verifying SSL certificates, permalink structures, form submissions, and error logs to guarantee everything operates flawlessly.

The goal is a seamless, risk-free transition with zero technical surprises for your business.

Visual page builders like Elementor, Divi, or WPBakery enable fast initial layouts, but over time they accumulate significant technical debt. They inject thousands of lines of redundant code, bloat the HTML structure, and load unnecessary scripts that slow down the site and make updates fragile.

Custom development using native PHP and Tailwind CSS eliminates all that excess, ensuring instant load times and strict Core Web Vitals compliance (LCP, INP, CLS). Furthermore, integrating AI-driven workflows allows me to architect, audit, and write code at a pace that matches visual builders—while delivering a clean, scalable technical foundation.

That said, I recognize there are scenarios where a rebuild from scratch is not immediately viable, or where your marketing team needs the autonomy of a page builder. In those cases, I leverage years of hands-on experience with these tools to audit existing platforms, eliminate bloated code, resolve bottlenecks, and maximize performance within your current infrastructure.

I translate Figma prototypes pixel by pixel into clean, native WordPress templates and Tailwind CSS, adhering strictly to your design system, typography, and spacing scales.

Throughout the build, I maintain close communication to clarify technical details, implement smooth micro-interactions and subtle animations, and deliver a production-ready platform with zero visual discrepancies between what was approved in Figma and what renders in the browser.

Unlike a basic chatbot with rigid scripted answers, an AI agent in WordPress connects directly to your site’s infrastructure using the REST API, webhooks, and custom endpoints.

In practice, this allows AI to interact with your site data to execute meaningful tasks:

• Processing and qualifying incoming leads from your forms before routing them to your CRM or inbox.
• Answering first-tier technical inquiries by querying your custom database or internal knowledge base.
• Connecting your website with external tools, calendars, or payment gateways to trigger automated workflows after a purchase or submission.

All integrations are built with strict permission controls and security validations to ensure your platform remains stable, reliable, and secure.

Every project I deliver includes a post-launch support window to ensure the initial stabilization of your site in production. During this period, I monitor server performance, review PHP error logs, verify that all integrations (payment gateways, forms, external APIs) operate flawlessly under real user traffic, and resolve any minor post-deployment adjustments.

Beyond the initial rollout, I offer monthly maintenance retainers covering:

• WordPress core, plugin, and theme updates tested for compatibility.
• Automated backups with verified restore capabilities.
• Continuous uptime, security, and page-speed monitoring.
• A dedicated block of hours for ongoing adjustments, support, and feature improvements.

A website is an evolving platform that requires proactive, preventive maintenance to perform at its peak and avoid costly downtime.

Integrating AI tools into my development workflow drastically accelerates every phase of a project: from template scaffolding and refactoring to automated testing and documentation.

This does not mean handing over development to AI. My 7+ years of experience in WordPress, PHP, and web architecture are what guide these tools with precision. AI speeds up writing and exploring solutions, but I am the one designing the architecture, auditing security, optimizing database queries, and ensuring the codebase meets high engineering standards.

For my clients, the impact is direct: faster turnarounds with clean, thoroughly tested code. This enables agencies to respond to their own clients with greater agility and more competitive margins.